El populismo como mecanismo de legitimación empresarial: el caso venezolano de PDVSA
DOI:
https://doi.org/10.21830/19006586.649Palabras clave:
empresa pública, estrategias de comunicación, gerencia de crisis, legitimidad organizacional, populismo, VenezuelaResumen
Este artículo ilustra el papel del populismo en la defensa de empresas estatales transgresoras, a partir del estudio del caso de la empresa Petróleos de Venezuela (PDVSA) y su relación con el Estado venezolano durante la era del autodenominado “socialismo del siglo XXI”. Para ello se hace una investigación descriptiva y de sistematización de datos sobre algunos eventos de transgresión socioambiental en los que incurrió la compañía entre 2010 y 2020. Los resultados apuntan al uso continuo de una retórica incendiaria, constituida por el antielitismo, la defensa de la soberanía popular y la consideración de una ciudadanía homogénea y virtuosa. Esto sugiere que el populismo también puede ser utilizado como un estilo discursivo particular para defender la legitimidad de empresas transgresoras subordinadas al poder.
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