El populismo como mecanismo de legitimación empresarial: el caso venezolano de PDVSA

Palabras clave: empresa pública, estrategias de comunicación, gerencia de crisis, legitimidad organizacional, populismo, Venezuela

Resumen

Este artículo ilustra el papel del populismo en la defensa de empresas estatales transgresoras, a partir del estudio del caso de la empresa Petróleos de Venezuela (PDVSA) y su relación con el Estado venezolano durante la era del autodenominado “socialismo del siglo XXI”. Para ello se hace una investigación descriptiva y de sistematización de datos sobre algunos eventos de transgresión socioambiental en los que incurrió la compañía entre 2010 y 2020. Los resultados apuntan al uso continuo de una retórica incendiaria, constituida por el antielitismo, la defensa de la soberanía popular y la consideración de una ciudadanía homogénea y virtuosa. Esto sugiere que el populismo también puede ser utilizado como un estilo discursivo particular para defender la legitimidad de empresas transgresoras subordinadas al poder.

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Biografía del autor/a

Orlando Enrique Contreras-Pacheco, Universidad Industrial de Santander, Bucaramanga, Colombia

Profesor titular de la Escuela de Estudios Industriales y Empresariales de la Universidad Industrial de Santander (Colombia). MBA de la Universidad de Tulane (EE. UU.) y Ph. D. en Administración de la Rennes School of Business (Francia). Investigador asociado de MinCiencias.

Cómo citar
Contreras-Pacheco, O. E. (2021). El populismo como mecanismo de legitimación empresarial: el caso venezolano de PDVSA. Revista Científica General José María Córdova, 19(33), 53-72. https://doi.org/10.21830/19006586.649

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Publicado
2021-01-01
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